Measure your Marketing

The trainings in this section cover topics ranging from the basics to more advanced topics. Here, you can learn about understanding the new tools available with GA4- Google’s latest iteration of analytics, or the basics of Search Engine Optimization (SEO) and AI. These trainings are listed in alphabetical order. Use the search tool to narrow your search. If you can’t find what you need, email business.answers@maine.gov.

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    Setting up Google Analytics on Your Website

    Source: Destination Optimization (MOT) | Level: Intermediate

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    Simple SEO Tips to Improve Online Performance

    Source: SCORE | Level: Beginner

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    Understanding Basic Reports in Google Analytics

    Source: Destination Optimization (MOT) | Level: Beginner