BELLS is Now Live

As of October 28, 2024, the Bureau has launched BELLS, a new digital system for liquor license applications, renewals, brand registrations, and more. This system streamlines our processes, replacing outdated paper forms and offering a more efficient, user-friendly experience for all licensees. Visit https://alcohol.maine.gov to access BELLS and start using the new features today.

The Division of Liquor Licensing and Enforcement conduct licensing and enforcement activities for Maine's beverage alcohol industry. The Division takes its responsibility seriously relative to the enforcement of Maine's liquor laws. Prohibiting the sales to and the consumption by minors of beverage alcohol is a major focus.

Using the tabs on the left side of this page, you can find information and resources helpful to you as a licensee.

To contact the Division, please call (207) 624-7220 or email us at MaineLiquor@Maine.gov

PLEASE NOTE OUR ADDRESSES:

8 State House Station, Augusta, ME 04333-0008 - Regular

19 Union Street, Suite 301-B, Augusta, ME 04330 - Overnight deliveries

Online Services

Sales Representative Licensing: This online service allows individuals to file a new application or renew their sales representative license.

COA Licensing, Brand and Label Registration: This online service allows out of state manufacturers of malt liquor and wine (Certificate of Approval licensees) to:

  • File a new application to become licensed as a Certificate of Approval in Maine and complete other licensing requirements as noted below for a renewal of a license
  • Renew a COA license
  • Renew or add new brands and register the subsequent product labels of the brand(s)
  • Assign territories for new brand(s) to licensed Maine wholesalers as part of the brand and label registration process
  • Submit a Price Posting of your brand(s)

*Please read the additional information below about new labels and renewals.*

Please note: The brand and label registration is available at any time to manage your products, but the renewal of your COA license only needs to be completed when your license is up for renewal which can be no more than 60 days prior to your expiration date.

This service also allows COA licensees to manage their brands and labels throughout the year as changes occur with the COA’s portfolio. This service does not include any registration of your brand’s bottle deposit information with the Maine Department of Environmental Protection (DEP). Use DEP’s Beverage Container Label Registration and Licensing Portal for this purpose. You must register your products with Maine DEP prior to selling them in Maine. Failure to do so may result in products being removed from retailers' shelves.

New Labels

Reminder: You must register your brand’s bottle deposit information with the Maine Department of Environmental Protection (DEP) before you sell this product into Maine. Use DEP’s Beverage Container Label Registration and Licensing Portal for this purpose. Failure to do so may result in products being removed from retailers’ shelves.

Renewals

Reminder: You must renew your bottle deposit registration with the Maine Department of Environmental Protection (DEP) to continue to sell this product into Maine. Use DEP’s Beverage Container Label Registration and Licensing Portal for this purpose. Failure to do so may result in products being removed from retailers’ shelves.